A big downfall of Samsung in my opinion besides that horrible UI has been their hardware design choices, Their phones with premium specs just did not feel premium but it looks like they are on the road to change. Samsung today has announced two new smartphones the Galaxy A3 and the Galaxy A5. These two devices aren’t going to be flagships for Samsung but it seems as if they are trying to steal the younger demographic from the iPhone.

The Galaxy A5 and A3 offer a superior mobile and social experience to young consumers who want to express their unique style while constantly staying connected.

Now I don’t want to be the one to say this but these phones do look a lot like iPhones when viewed from the front but we will let Apple decide that when they inevitably take Samsung to court.

Moving on though the phones are beautiful and I can see Samsung stealing some users from Apple if they do their advertising correctly. These phones don’t have flagship specs but they’re nothing to laugh about either.

Samsung Galaxy A3:

• 1.2Ghz Quad Core Processor
• 6.7mm Thin
• 4.5″ qHD Super AMOLED
• Android KitKat
• 8MP rear camera and a 5MP front camera with plenty of selfie features
• 1GB of RAM
• 16GB on board storage with SD card slot
• NFC
• 1900 mAh batter

Samsung Galaxy A5

• 1.2Ghz Quad Core Processor
• 6.9mm Thin
• 5.0″ qHD Super AMOLED
• Android KitKat
• 13MP rear camera and a 5MP front camera with plenty of selfie features
• 2GB of RAM
• 16GB on board storage with SD card slot
• NFC
• 2,300 mAh battery

There we have it two new Samsung phones with a whole new design targeted for a younger selfie-loving audience. You can head over to Samsung’s Blog for more info especially and entire paragraph dedicated to the selfie.