A “simplification” of their service plan offerings for new customers has been announced today on the AT&T blog. Having had great success with their Mobile Share plans, these will be available in lieu of the packages (non mobile share) currently available. These options will be available to individual users as well as families (or groups of people).
Each Mobile Share plan will offer unlimited talk and text. The prices vary based on the data bucket you choose to share. For users without a smartphone, $50 snags you 300MB of data. For the rest of us, we have a price bump to $70. AT&T claims this offers the same or better value for 95% of new customers.
Current customers on plans that are not Mobile Share will not be forced to change their package at any time. They are able to upgrade and downgrade their service plan, and they still can opt to switch to a Mobile Share package. These customers will also be able to upgrade devices without a problem.
In recent years, the way customers use their phones and other devices has changed — a lot. To address the evolution, we introduced AT&T Mobile Share plans last year. In less than a year, our postpaid customers have connected more than 13 million devices* via Mobile Share plans** – and the number continues to grow daily. Today, Mobile Share is the most popular plan that new customers choose when coming to AT&T. AT&T offers a variety of Mobile Share plans which include unlimited talk and text for phones. In addition, mobile hotspot service is included at no extra charge for capable smartphones and tablets. With Mobile Share, customers have the flexibility to add new devices to their plan when they choose, such as adding a tablet for only $10 more a month. Customers can choose to connect up to ten devices and select the data plan that best suits their needs for sharing data across those devices. Beginning Oct. 25, we’re streamlining the plans we offer new customers. Our customers have expressed an overwhelming preference for simplified options that allow them to share data across multiple devices. New customers will have the choice of any of our Mobile Share plans, which start as low as $50 a month for a basic phone or $70 a month for a smartphone – both of which include unlimited talk and text and 300MB of data that can be shared***. In 95 percent of the new customer scenarios, Mobile Share offers the same or better price with additional value. For current customers, there is no change. They can choose to switch to Mobile Share, or they can continue to enjoy, upgrade or downgrade their existing plan. Unlike some wireless providers, none of our customers will be forced to switch plans if they’d like to stick with what they have – even when upgrading to a new device. Mobile Share plans offer the best value and something for everyone, while making it even easier to choose the right plan. Check out this infographic to learn more. *As of 2Q 2013 **Mobile Share: Available for 3G, HSPA+, LTE devices only. For businesses, up to 15 devices for 30GB plan, 20 for 40GB plan, and 25 devices for 50GB plan. For consumers and families, up to 10 devices per plan. Additional monthly charge per device. Unlimited talk and text for phones only. Tethering and mobile hot spot use is permitted with up to five (5) simultaneous devices. If you are using a Mobile Share Plan in any way that is inconsistent with its term, AT&T reserves the right to suspend or terminate service to your account, place any non-complying device on an appropriate Mobile Share Plan, and/or add any other required element of the plan. If you exceed the amount of data in your plan during your billing period, an additional 300MG or 1GB is automatically provided as specified in your rate plan. Overage charges are billed to the primary line. Domestic use only. Activation fee may apply. Additional deposits and other restrictions may apply. See rate plan brochure for complete details. *** In addition to the monthly cost of the rate plan and any selected features, AT&T also imposes the following other charges, on a per line basis: (1) federal and state universal service charges, (2) a Regulatory Cost Recovery Charge of up to $1.25 to help defray its cost incurred in complying with obligations and charges imposed by state and federal telecom regulations, (3) an Administrative Fee on consumer and Individual Responsibility User (IRU) lines, and (4) other government assessments.